Shopkick Geoloco App Raises Data/Privacy Concerns

The Shopkick iPhone app, which will be debuting next week, looks well positioned to usher in the next generation of geolocation devices. Shopkick offers promotions to shoppers as they move from store to store, and event within stores. As a geolocation device it is extremely well positioned to influence consumer behavior. It tells retailers when you are actually inside a store. The app will offer “kickbucks” coupons redeemable for goods in return for playing along. All of this has privacy rights advocates concerned since it means a further surrender of personal data to retailers and others.


August 17, 2010
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